Jeffrey Buchman
Jeffrey Buchman is currently Professor of Advertising & Marketing Communications at the Fashion Institute of Technology. Prof. Buchman has taught at FIT for over twenty-five years and served as the chairperson of the Advertising and Marketing Communications Department from 1989 to 1998. His areas of specialization include: brand management, creative strategies and integrated marketing communications management.

Prof. Buchman is also the founder and President of Media Design Associates, a marketing services agency, the President of Telefashion, an agency that specializes in marketing consulting for the fashion industry, and, more recently, the Vice President of Marketing and Communications for Cutter & Buck, a leading sportswear manufacturer based in Seattle. His accomplishments at Cutter & Buck include the conception and opening of twelve company-owned stores around the country and in-store branded shops for retail licensees in England, Ireland, France, Germany, Sweden, Taiwan and Japan. He has written numerous educational and industry publications and is active on industry panels and symposia.