Donald Ziccardi Donald Ziccardi has over 20 years of marketing, advertising, sales promotion, and public relations experience. He has served as a Senior Vice President of Marketing at the May Co. and as Vice-President at R. H. Macy where he directed a $300-million in-housing advertising agency, the largest in the world. Founder of Ziccardi & Partners, a dynamic and diversified full-service company, he now acts as Chief Executive Officer of Ziccardi Partners Frierson Mee, Inc., one of the largest independent agencies in New York City. Author of several books including “MasterMinding the Store: Advertising, Sales Promotion and the New Marketing Reality”, used by some schools as a college textbook, Ziccardi, is a Fashion Institute of Technology graduate. He has received the 1999 FIT Alumni of the Year Award and the Marvin Feldman Award presented to him at Radio City Music Hall by comedian Bill Cosby.